Use cases
Analyze Pinterest data
Analyze Pinterest data
Analytics for content and ads
Pinners are in a unique mindset on Pinterest — they are seeking, but undecided. Understanding your Pinner audience is vital in turning their inspiration into an action. The Pinterest API offers developers the opportunity to build analytics experiences for Pinners, creator platforms, agencies, brands, and more. You can ingest analytics data directly from Pinterest into a data warehouse or analytics tool of your choice.
Via this API, Pinterest provides over 90 metrics for organic Pins and ads. The available metrics range from organic Pin engagement and views to audience insights on your ads.
Resources and documentation
Analytics for Pins
Developer documentation and metrics definitions for Pins, including engagement, clicks, and views.
Analytics for Ads
Developer documentation and guide to ads metrics, including targeting and audience insights.
API reference doc resources
View metadata about available metrics and targeting options in Pinterest API.