getting started
Use cases

Track Conversions

Maximize conversion visibility on Pinterest

With fewer signals and data available, marketers are experiencing incomplete reporting, reduced audience sizes, and impacts to optimization models. Pinterest has multiple products that can help your conversion visibility by increasing attributed conversions and the volume of available signals. Leverage our conversion management solutions, including:
  • Conversions API
  • Pinterest tag
  • Enhanced match
  • Conversion uploads

Resources and documentation

Conversions guide

Developer documentation for Pinterest conversion tracking.
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Conversions API

Set up a server-to-server conversion tracking integration.
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Pinterest tag

Documentation and code for setting up Pinterest tag.
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Enhanced match

Modified Pinterest tag solution to track more web actions without Pinterest cookies.
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